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Whether you're kickstarting a new business or looking to spruce up your existing online presence, having a slick professional website is as crucial as a good flat white on a Monday morning. đ In today's digital age, your website often serves as the first impression you make on potential clients or customers, so let's dive into the 7 non-negotiables every professional website should have to ensure you're putting your best foot forward.
đ 1. Clear, Concise Messaging
Your website needs to communicate who you are, what you do, and who you do it for, right off the bat. Visitors shouldn't have to dig through pages to understand your business. Use clear, jargon-free language and make sure your unique value proposition stands out. Think of it as your digital elevator pitch!
đ„ïž 2. User-Friendly Design
Ever landed on a website that felt like navigating through a maze? Yeah, not great. Your websiteâs design should be intuitive and user-friendly. This means easy-to-read fonts, logical navigation, and a mobile-responsive design (after all, a good chunk of your audience will be browsing on their phones or tablets).
đą 3. Compelling Call-to-Action (CTA) Buttons
CTAs are your best mates in guiding visitors towards taking action, be it subscribing to a newsletter, making a purchase, or contacting you for more information. Use action-oriented language that creates a sense of urgency or benefit. Remember, a well-placed CTA can be the difference between a passive visitor and an active lead.
đž 4. High-Quality Images and Videos
A picture is worth a thousand words, and on your website, high-quality images and videos can be worth even more. They help break up text, add visual interest, and can convey your message more effectively than words alone, so make sure images are optimised for fast loading, so they don't slow down your site. Ensure your photos are not infringing on any copyright: pay royalties where royalties are due, or search only for royalty-free images.
đ 5. Testimonials and Reviews
We are social creatures who rely on others' experiences and stories to gauge how we can proceed. Testimonials and reviews builds credibility and trust. Highlighting positive feedback from satisfied clients or customers can significantly influence the decision-making process of potential leads. Itâs like saying, "Donât just take our word for it, see what others are saying!"
âïž 6. Blog or Resource Centre
A blog or resource centre is not just about showing off your industry knowledge; it's also great for SEO (Search Engine Optimisation). Regularly updated content can help improve your siteâs visibility on search engines, driving more traffic your way. Plus, it positions you as an authority in your field.
âïž 7. Contact Information and Social Media Links
Lastly, donât play hard to get. Make it easy for visitors to contact you or follow you on social media. Whether itâs a dedicated contact page or social media icons linking to your profiles, clear contact information is essential. You never know where your next lead or enquiry might come from.
đ BONUS: The all-important 'About Us' page
The 'About Us' page is often one of the most visited pages on a professional website. It's where potential clients or customers go to peek behind the curtain and see whoâs steering the ship, and what they read can sway their decision to choose you over competitors by demonstrating your values, mission, and the people behind the brand. Need help creating or refreshing your 'About Us' page? Give us a shout via email, phone call or by filling out a webpage form, and we'll get to crafting the perfect 'About Us' page for you and your business!
Creating a professional website that ticks all these boxes might seem like a fair bit of work, but itâs a worthwhile investment in your brand's online presence. It's your digital shopfront to the world, so make it count! And remember, if youâre ever in doubt, professional web designers, copywriters and content creators can help bring your vision to life. Get started today with The Writing Studio! đđ
Do you have questions? Are you searching for professional support with your website? Get in touch today:
đČ 0468 373 790
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